MOEVIR Magazine October Homme Issue 2024

[Virtual Reality]

https://www.magcloud.com/browse/issue/2906676

Creative Director: Sam Daza @sam.daza

Wardrobe Stylist: Daniella Valen @daniellaxvalen

Photographer: Morten Skalstad @skalstadphotog

Modeling Agency: Cannon Models @cannonagencymodels

Male Model: Olai Huth @Cannon Models @olaihuth

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Sam Daza

In an industry as fast-paced and ever-changing as fashion, few rising stars are capturing attention as quickly and consistently as Sam Daza. Born in Colombia and now splitting his time between New York and Washington D.C., Daza has rapidly become synonymous with modern creativity, balancing an emotive narrative with a sharp eye for detail. With over eight years of experience in fashion, music, and entertainment, Daza has cultivated a style that is as thoughtful as it is visually arresting, leaving an impression long after the flash fades.

As the Marketing Director for Honey Skincare Studio, as well as Joon, grOH! Playrooms, and others, Sam’s work extends far beyond traditional branding. His passion for fashion, combined with a strategic mindset, has resulted in standout campaigns for names like Wilhelmina Models, LA Models, and the Miss Universe Organization. His collaborations with Republic Records and Capitol Records bring a fresh perspective to major tours, crafting visuals that connect emotionally and leave a lasting impact.

Fashion Week is where Sam comes alive, both capturing the moment and living it. His presence at after-parties for designers like Sergio Hudson and shows for Baby, the Stars Shine Bright isn’t just appreciated, it’s expected. Sam is more than just a photographer or creative director, he’s an essential figure in the cultural conversation. At Fashion Week, he isn’t simply an attendee, but a key player whose aesthetic instincts and vision perfectly align with the world of haute couture.

Daza has photographed industry heavyweights like Taylor Swift, Troye Sivan, and NBA YoungBoy, showcasing his exceptional ability to tell stories that go beyond the visual. It’s his versatility, and his understanding of both fashion and music, that sets him apart. His work for H&M, NEXT Models, and Coach further cements his position as a creative force, seamlessly crossing industries while maintaining his unmistakable style.

What makes Sam Daza truly remarkable is not just his talent, it’s the cultural moment he represents. His work resonates with a new generation of creatives—one that sees fashion not just as clothing, but as a form of storytelling. His ability to capture raw emotion and blend it with luxury is rare, and it’s this unique combination of artistry and insight that has made him a standout. Sam Daza is not just part of fashion’s future, he’s shaping it, frame by frame, moment by moment. Watching his rise is witnessing the start of something undeniably special, a fresh voice transforming what it means to create in today’s world.

Can you share your journey into fashion photography and how you transitioned into the role of a creative director? What were some of the pivotal moments in your career?

My journey into fashion photography feels like a blur when I look back. One moment, I was a kid in my boarding school uniform heading to church, and the next, I was on set for fashion shoots with brands I used to only see on billboards, capturing artists I’d listen to on the radio. My love for fashion was my first form of expression, and photography followed as a way to tell stories through imagery.

A pivotal moment in my career was being discovered through social media while I was still learning what a raw file was. Suddenly, I found myself working with labels like Atlantic, Capitol, and Interscope, which helped refine my style and showed me how fashion and music could merge. Transitioning into creative direction felt like the next natural step, allowing me to have more input into the entire narrative. I often wake up feeling incredibly lucky that this is my life. My dream.

How do you approach developing a visual concept for a fashion shoot? What is your process from ideation to execution, and how do you ensure it aligns with the brand's vision?

The first step is always immersion, really diving into the brand’s values and understanding what they stand for. From there, I started building a visual language through mood boards and color theory, pulling inspiration from fashion, art, and even architecture. I like to incorporate elements that provoke thought or elicit an emotional reaction. Once the concept is clear, I move into pre-production, assembling the right team of creatives who share that vision.

I’m always thinking about balance: staying true to the brand while pushing boundaries. Execution is all about precision, ensuring that every detail aligns with the concept. The final product should resonate with the audience while feeling fresh and innovative.

Fashion photography often requires balancing artistic expression with commercial objectives. How do you navigate this balance, and what compromises, if any, do you find yourself making?

Navigating the balance between artistic expression and commercial objectives is something I encounter on almost every shoot. Fashion photography needs to sell an idea, a lifestyle, or a product, but it also has to be visually captivating. I approach each project with the belief that art can be commercial, and commercial can be art, it's a delicate dance that excites me.

Of course, compromises do happen along the way. There are times when my artistic vision might lean too avant-garde for the client's needs. Oops! So I pivot. From composition to lighting that better aligns with their goals. I’ve discovered that the strongest results come from finding a middle ground where both artistic expression and commercial appeal coexist harmoniously.

Ultimately, it’s about respecting the client’s objectives while ensuring that the final image has a soul… something that resonates with the viewer and sparks an emotional connection.

In your experience, how important is storytelling in fashion photography, and how do you ensure that the story resonates with the target audience?

Storytelling is incredibly important in fashion photography, it transforms an image from just a visual into a narrative that connects with the audience. I approach each project by exploring a central idea or concept that inspires the shoot, allowing that vision to guide the entire creative process. Every element, from the choice of models to the styling and lighting, is carefully selected to enhance that story. I pay close attention to the emotions I want to evoke, ensuring that each shot contributes to the overall narrative.

Feedback from the audience is crucial, as it helps me understand whether the story resonates and what elements truly connect with them. Ultimately, I believe that when a concept is authentically expressed through storytelling, it creates a lasting impact that elevates fashion into a meaningful art form.

The fashion industry is ever-evolving, with trends constantly changing. How do you keep your work fresh and innovative, and what sources of inspiration do you rely on?

I stay fresh by constantly absorbing. I pull inspiration from everywhere: art galleries, my younger self, cinema, and my relationship. For me, it’s about staying curious and always observing the world around me. I also believe in keeping up with technology, advancements in camera equipment and editing software allow me to experiment in ways that weren’t possible a few years ago.

Travel is a huge part of my process as well. Every city has a different energy, and I try to channel that into my work. Keeping an open mind and embracing new experiences is essential for innovation. I’m always seeking out what’s next while making sure my voice and vision are at the core of every project.

Can you discuss a particular project that was particularly challenging or rewarding? What made it stand out, and what did you learn from that experience?

I think the best example I can share is from my most recent editorial, this one, ‘Virtual Reality.’ The entire project was done remotely, working with my creative team in Norway, and while it came with its fair share of challenges, like navigating time zones and endless coordination, it really stood out because of the incredible people involved. Our photographer, Morten, was my right hand throughout the entire process, and I relied on him for so much, as his creativity and flexibility were what made this project come to life.

Our stylist was equally brilliant, finding resourceful ways to elevate every look, and Antonio, the model’s agent, is someone I deeply respect, as his patience and guidance were fundamental in keeping everything on track. What I learned most, though, came from the model, Olai, whose resilience and ability to push through even the toughest moments really inspired me. This project reminded me how important it is to surround yourself with a dedicated team, and for that, I’m incredibly grateful.

How do you manage the creative process on set, especially when working with a large team of models, stylists, and other creatives? What are your strategies for effective collaboration?

On set, I believe in creating an atmosphere where everyone feels like they have a voice, but at the same time, I make sure the vision is clear from the start. Communication is key, I’ll often have a pre-shoot brief, from models to stylists, so that everyone knows what we’re working toward. Collaboration is about respect, and that means respecting everyone’s expertise while guiding them toward a unified vision.

I like to empower the team to bring their own ideas to the table because sometimes the best moments come from spontaneous input. But at the end of the day, it’s about balance, leading with clarity while remaining open to creative sparks. When everyone on set feels aligned and creatively free, the energy is undeniable, and that’s when the magic happens.

Sustainability is becoming a significant focus in the fashion industry. How do you incorporate sustainable practices into your photography projects, if at all?

Sustainability is at the forefront of the fashion industry, and as creatives, it’s essential for us to weave these values into our work. For me, it starts with making conscious choices during the pre-production phase. I prefer mixing both fashion elements as well as custom and even vintage pieces. In terms of the shoot itself, I aim to reduce waste, whether it’s through using digital mood boards or minimizing physical props.

Sustainability doesn’t just have to be about materials, it’s also about creating timeless images that don’t rely on fast trends. When we create art that can stand the test of time, we’re contributing to a more sustainable industry. Fashion and photography should evolve, but in ways that honor both creativity and the environment.

What role do you think technology and digital advancements, such as AI and VR, will play in the future of fashion photography? Are there any specific technologies that you are excited to explore or already use?

Technology is already playing a huge role in fashion photography, and it’s only going to expand. AI is becoming a valuable tool in post-production, helping to streamline workflows and allowing creatives to push boundaries faster. I used to be scared of it, but now it feels like an ally.

A friend. What excites me the most is the potential of virtual reality (VR), as my Virtual Reality editorial shows how this technology can be integrated into fashion. With VR, we can break the barrier between the viewer and the photograph, offering an experience rather than just a still image. I’m eager to explore these tools further, not just for their technical capabilities but for how they can transform storytelling and self-expression.

Looking ahead, how do you see the role of a creative director evolving in fashion photography, and what advice would you give to aspiring photographers who want to pursue a similar career path?

The role of the creative director is going to become even more interdisciplinary. It’s not just about overseeing a photoshoot anymore, it’s about being able to understand different mediums, from digital art to virtual reality. Creative directors will have to be fluent in tech, branding, and traditional visual arts to create cohesive, immersive experiences.

My advice to aspiring photographers is to be curious. Learn as much as you can, not just about photography, but about the worlds around you: technology, fashion, culture, languages, art. And most importantly, stay true to your voice. Never forget where you come from, and most importantly, where you’re going.

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Olai Huth

Olai Huth is a dynamic young fashion model and student from Oslo, Norway, who artfully balances his burgeoning modeling career with academic pursuits in real estate and law. Splitting his time between Oslo and New York City, Olai has made a significant mark in both vibrant fashion scenes, showcasing his versatility and ambition.

In just over a year of modeling, he has participated in numerous photoshoots and walked the runway at prestigious events like New York Fashion Week, earning features in influential publications such as MMSCENE. His striking looks and dedication to his craft have garnered attention, highlighting his potential on a global stage.

Beyond modeling, Olai is deeply passionate about various art forms, including cinema, fashion design, and photography. This diverse creative background enriches his modeling work, allowing him to bring a unique vision to each project. With a keen appreciation for visual storytelling, he integrates his artistic sensibilities into his modeling, making him a multifaceted talent in the industry.

As he continues to expand his portfolio, Olai remains committed to both his academic and professional goals. His strong work ethic and determination to succeed across multiple fields reflect a maturity beyond his years. Known for his optimism and resilience, he embraces challenges as opportunities for growth. Olai Huth is not only carving a niche for himself in the fashion world but also inspiring others with his journey of ambition, creativity, and dedication to both art and education.

How do you use your platform as a fashion model/blogger to advocate for important social and environmental causes?

As a fashion model, I use my platform to raise awareness of social and environmental causes by reposting and sharing videos about sustainable fashion and ethical practices. I also focus on motivating others to take better care of themselves, promoting self-improvement and mindful living. Through my content, I encourage people to make healthier lifestyle choices, both for themselves and the environment. By sharing resources and tips, I aim to inspire conscious decision-making that supports personal growth and a more sustainable world.

Can you tell us about a particularly memorable or challenging experience you've had as a model/blogger and how you overcame it?

One of my most memorable and challenging experiences was working on a recent photoshoot project with my creative director, Sam, where the entire process had to be done online. Every aspect of the collaboration, from brainstorming ideas to finalizing the vision, happened through Zoom calls, WhatsApp messages, and virtual discussions.

Not being able to meet in person made it tricky at first, as I’m used to feeling the vibe of the project in real time. But despite the distance, Sam and I communicated constantly, ensuring we stayed on the same page. We shared concepts, exchanged visual ideas, and adapted the shoot to make everything work remotely. In the end, the project turned out incredibly well, proving that even when all communication is virtual, great results can still be achieved with enough effort and dedication.

This experience taught me a lot about the power of remote collaboration and adaptability in the creative process.

What role do you think diversity and inclusivity play in the fashion industry and how do you strive to promote these values in your work?

Diversity and inclusivity are crucial in the fashion industry, as there is no longer a single beauty standard for being a model. I strive to promote these values by participating in versatile photoshoots that push me out of my comfort zone and celebrate different styles and identities. By embracing varied looks and working with diverse teams, I help challenge traditional norms and contribute to a more inclusive representation in fashion.

How do you stay authentic and true to yourself in an industry that can sometimes prioritize appearance over personality?

To stay authentic in an industry that often prioritizes appearance, I focus on my morals and values. I choose photoshoots where I assess the photography's impact rather than just how I look at my best. I also surround myself with industry professionals who share the same mindset, ensuring that my work reflects my true self and not just superficial standards. I also try to advocate for self-care by posting a lot of skincare, hairstyle, and workout tutorials, so my followers can feel motivated when the focus is on looks rather than shying away from it.

How do you approach working with brands or designers whose values may not align with your own?

When working with brands or designers whose values don't align with mine, I first assess whether the collaboration conflicts with my principles. I discuss any concerns openly and honestly. If we can’t find common ground, I politely decline the opportunity. I prefer working with partners who share my values to ensure that my work stays true to who I am.

Can you share any tips for maintaining a healthy work-life balance as a fashion model/blogger?

To maintain a healthy work-life balance as a fashion model and blogger, I focus on setting clear boundaries between work and personal time. I schedule regular breaks and personal activities to avoid burnout. Prioritizing self-care, like exercise and relaxation, is crucial. I also use a planner to stay organized and ensure I have time for both work and personal life.

How do you see the role of fashion evolving in society and culture, particularly in relation to self-expression and identity?

Fashion is evolving into an important way for people to express themselves and their identity. It’s moving beyond just clothing to reflect personal values and diversity. As fashion includes more styles and backgrounds, it allows everyone to show who they are and what matters to them.

Can you discuss any personal style icons or influences that have inspired your own fashion journey?

My fashion journey has been inspired by a mix of style icons like Brad Pitt, Leonardo DiCaprio, and Johnny Depp, who bring a rugged, timeless appeal. Jordan Barrett and A$AP Rocky offer modern, edgy looks that I admire, while James Dean’s vintage style resonates with my love for classic fashion. These influences shape my personal style, blending vintage aesthetics with contemporary flair.

How do you think the pandemic has impacted the fashion industry and what changes do you see on the horizon?

The pandemic has pushed the fashion industry to focus more on online shopping and virtual events. People are also paying more attention to sustainability. In the future, I expect these trends to continue, with more digital experiences and eco-friendly practices becoming the norm.

What advice would you give to someone who is struggling to find their own unique style and voice within the fashion industry?

To find your unique style in the fashion industry, get out of your comfort zone and try new styles. Experimenting with different looks helps you discover what makes you feel most confident. You won’t know what suits you best until you’ve explored various options, so stay open-minded and embrace the process of self-discovery.

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