MOEVIR Magazine July Issue 2025

[ Myths Rewritten in Silk and Shadow]

https://www.magcloud.com/browse/issue/3099814

Wardrobe Stylist/Photographer: Eliana Arama Godsi @elianaag_photography

Wardrobe Stylist: Rozi Rodity

Makeup Artist: May Arama Chayoth @may.arama

Hair Stylist: Ziva Madmon @No @beauty_ziv

Female Model: Sharon Refaeli @sharonrefaeli

Female Model: Shani Doron @shanzi2407

Female Model: Rotem Shahar @rotem4shahar

Female Model: Tamar Livne @tamarlivne_

Assistant：Yarden Oved @photos.by.yarden

Assistant：Adital Noy @aditalnoy_photography_

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In this editorial, we reimagine iconic Disney heroines and villains through the lens of high fashion—unveiling a new mythology stitched not in fantasy, but in form, texture, and power. Each character steps beyond her story: Ariel reclaims her voice in tailored white and scarlet defiance; Maleficent, stripped of spectacle, radiates quiet menace in sculpted black; Snow White holds the apple not as a warning, but as a weapon of choice.

Through deliberate silhouettes, elevated styling, and modernized palettes, we explore the blurred line between light and shadow, softness and strength. These are not princesses waiting—they are women commanding. Each look is both homage and subversion, inviting viewers to reconsider the archetypes they thought they knew.

This is where fairy tales fall silent—and fashion begins to speak.

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Eliana Arama Godsi is a 31 year old fashion photographer and stylist based in Tel Aviv, Israel. With a background in art and a deep passion for visual storytelling, she has been actively working in fashion photography for the past year. Her style is known for being gothic, surreal, and emotionally rich—often blending fantasy with dramatic intensity. She draws inspiration from diverse sources such as Gothic literature, Victorian and Viking history, and dark European landscapes like Scotland.

Eliana is hands-on in every stage of her creative process—from building concept moodboards to editing the final images. She works closely with a dedicated team and often takes on the roles of both photographer and lead stylist to ensure a cohesive vision. Her shoots are meticulously structured and executed like a film set, with special attention to lighting, mood, and narrative clarity.

Outside of photography, Eliana is deeply immersed in the world of metal music—not just as a listener, but as a passionate concertgoer. She and her husband Dor, frequently attend concerts and international metal festivals, which fuel her imagination with their powerful visuals, raw emotion, and theatrical energy. She also has a strong connection to sports—both as a passionate football fan and as someone who incorporates fitness into her lifestyle. She believes that movement and discipline play an essential role in maintaining creative flow and mental resilience. Eliana finds additional inspiration in travel, animal welfare (including volunteering at a rehabilitation farm), and any experience that offers intensity, authenticity, and visual depth. Whether working on editorial or commercial projects, she brings a bold, focused, and uncompromising perspective to her work.

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How would you define your signature style in fashion photography and styling?

My signature style blends gothic and surreal aesthetics with a deep, often moody visual language. I gravitate toward complex, layered storytelling that evokes fantasy and seriousness. There’s always a dramatic and mysterious undertone in my work, often expressed through dark tones and emotional intensity. I aim to create visuals that feel both dreamlike and grounded in narrative depth.

What is your creative process when preparing for a fashion shoot from concept to execution?

I begin with an abstract idea and quickly search for visual references to understand its potential. Once something excites me, I build on it by gathering inspiration online and refining the direction through a curated selection of references. I then create a comprehensive mood board that includes the lighting, location, styling, makeup, accessories, and posing concepts. From there, I coordinate with my team or find new collaborators, set a date, and align all logistics. Once everything is approved, we build the production based on the board and schedule. On shoot day, everything runs like a well-oiled machine. Post-production is just as critical—it's where I carefully select and edit the images until they reflect the exact vision I had in mind.

How do you balance the roles of photographer and stylist on set?

While photography is my primary role, I work closely with my stylist to develop the fashion direction. I lead the creative styling concept and she helps bring it to life with precision. We collaborate throughout the process, but I always approve the final looks before shooting. This partnership ensures that the styling aligns perfectly with my photographic vision while keeping everything efficient on set.

What equipment and tools do you rely on the most in your photography work?

I use the Canon R6 Mark II with 24–70mm and 50mm lenses. Most of my shoots take place in the studio, where I work with professional gear like flashes, backdrops, and softboxes. I prioritize creative integrity and make sure I bring any props or tools needed to realize the concept fully. My gear supports the story I want to tell—it’s always in service of the vision.

How do you approach working with different models and helping them express the mood of the shoot?

I always connect with the model before the shoot to establish a sense of trust and comfort. I share the creative direction with them so they feel included and prepared for what’s to come. This helps build a strong working relationship, and often leads to ongoing collaborations. Because they understand the concept deeply, they’re able to embody the mood more naturally. The set becomes a space of mutual respect and creativity.

Where do you usually draw inspiration for your editorial shoots?

I draw a lot of inspiration from photographers I admire, fashion magazines, and visual platforms like Pinterest. I often start with a feeling or atmosphere I want to explore, and then look for imagery that matches that energy. From there, I start shaping the story I want to tell.

Do you have any favorite photographers, designers, or artists who have influenced your style?

Yes—Mario Testino, Annie Leibovitz, Robert Mapplethorpe, Alexander McQueen, Irving Penn, Richard Avedon, and Helmut Newton have all influenced me. I’m also deeply inspired by various cultures and music, especially metal, which plays a big role in my visual identity. Historical periods like the Victorian era, Viking culture, and Gothic London of the 19th century fascinate me. Gothic literature also plays a big part in shaping my mood and styling choices.

How do you stay creatively inspired in such a fast-paced industry?

I stay curious and constantly explore new directions, even when I hit creative blocks. Sometimes, I feel stuck, but I allow myself to stay in the process until a breakthrough happens. Research, experimentation, and pushing past the discomfort are key. Eventually, something clicks, and I use that momentum to move forward.

Can you describe a shoot that challenged your creativity and how you overcame it?

I once worked with an artist who was very self-critical and struggled to see himself on camera. Although we aligned on the vision beforehand, he showed up very differently on the day of the shoot. It became a challenge to understand what he truly wanted. We experimented repeatedly, building trust one image at a time, until we reached a result he felt connected to. It was a slow process, but incredibly rewarding creatively and emotionally.

How do you incorporate storytelling into your photography and styling work?

Storytelling is central to every shoot I do. I carefully craft styling, lighting, posing, and props to match the narrative I want to convey. For example, in a shoot exploring Disney villains versus princesses, the villains had bold, rigid poses and dramatic lighting, reflecting their power and darkness. The princesses, while softer in aesthetic, were still portrayed as strong and independent—showing that they’re more than just waiting to be rescued. Every detail is intentional to reflect the story behind the image.

What are some key differences between working on commercial campaigns and editorial projects?

In commercial campaigns, you often work for a client who either gives full creative freedom or dictates every detail. Sometimes you're hired just to execute a predefined concept with little room for personal expression. Editorial work, on the other hand, offers more creative freedom and collaboration, especially when I lead the project. While editors have input, the artistic direction is much more open. Editorials let me fully explore and express my vision.

What advice would you give to emerging photographers or stylists trying to enter the fashion world?

I’m still early in my journey too, but from what I’ve learned, it takes resilience and a strong will. Don’t give up easily—stay open-minded and adaptable. This industry is tough, and mental strength is just as important as creativity. Always work well with your team and remember that collaboration is key.

Outside of fashion, what are some of your personal passions or hobbies?

Sports play a big role in my life, both as a participant and a fan—especially football. I’m also deeply into metal music and often attend concerts and festivals with my husband—our favorite is the Hellfest Festival in Clisson. Animals are very close to my heart; we have a lovely rescue dog, and I also volunteer at a rehabilitation farm. I love traveling and exploring different cultures, especially nature-focused trips that offer quiet beauty and inspiration.

Do travel, music, or literature play a role in your creative process?

Absolutely. Music, especially metal and its subculture, is a huge influence in my work. I’m also inspired by the Victorian era, Viking legends, Gothic literature, and the haunting beauty of places like Scotland. These influences shape the moods, colors, and narratives I bring into my photoshoots. They help me create worlds that feel timeless yet emotionally raw.

If you weren’t a photographer and stylist, what other career path might you have chosen?

I’d likely pursue graphic design, which I’ve explored in the past. It’s another field where I can express my artistic side and bring concepts to life visually. I’m drawn to anything that allows me to create and tell stories through imagery.

What’s a dream project or collaboration you hope to realize in the future?

I dream of photographing during Fashion Week in Europe or the U.S. Being part of that fast-paced, high-energy environment with the best in the industry would be an incredible milestone. It’s a goal I’m working toward with every project I take on.