Mystyle Events — Where Fashion Becomes Cultural Dialogue
- MOEVIR MAGAZINE
- 6 days ago
- 6 min read
At the intersection of fashion, philosophy, and global exchange, Mystyle Events redefines the meaning of a runway show. More than an organizer, the agency acts as a cultural bridge — connecting East and West through storytelling, emotion, and aesthetic intelligence. In a world where fashion seeks depth over spectacle, Mystyle Events curates experiences that speak beyond trends.
MYSTYLE EVENTS
@mystyleeventssatisfashion
Mystyle-Events is a fashion and management agency, producing campaigns and hosting events and fashion weeks in key cities of Europe. The founder and CEO of the agency, Kasia Stefanów, is a true fashion aficionado, full of passion for fashion and devoted to the industry and beauty which comes within it. Her goal is to create fashion projects which will help to promote designers and present them to the big world of fashion, as well as to create fashion and business platform which will build relations between newcomers and the industry.
Mystyle-Events’ fashion week portfolio consists of events hosted during: Milan Fashion Week, Berlin Fashion Week, Lviv Fashion Week and Paris Fashion Week, other key cities where the events are organized are Monaco, Warsaw and Cracow. The events organized by Mystyle-Events are part of fashion weeks in each location, which give designers perfect opportunities to be noticed.
The agency produces equally commercial campaigns and photo sessions for fashion brands from all over the world. Whole production process is fully in the hands of Kasia Stefanów who creates concepts from scratch for each individual project and client.
Many of mentioned actions have been taken in close cooperation with government institutions in particular locations, such as the German Consulate in Cracow, German Embassy in Paris or Polish Institute in Paris. This official cooperation makes fashion more noticeable in countries which yet didn’t establish it as national heritage.
Mystyle-Events agecny brings freshness to the industry thanks to a unique approach to project management – the idea is to grant designers maximum freedom of expression, through which the true spectacle of beauty of fashion and design in being created. Many creators and many cities have experienced this charm so far, many more will join in the future.
What criteria does Mystyle Events use when selecting brands for its shows? What matters more to you: commercial potential, artistic language, or cultural context? How is the role of a fashion agency changing today — are you more of a producer, a mediator, a strategist, or a cultural translator?
We choose brands not for their size or fame, but for the story behind the design. What truly matters to us is whether a brand has a clear voice — something artistic, emotional, or deeply rooted in culture. Many Japanese brands, in particular, carry a quiet philosophy and a refined aesthetic sensitivity. Our goal is to create a space that becomes a bridge — a place where cultures can meet, connect, and be felt beyond borders.
Paris Fashion Week is the pinnacle of the fashion hierarchy. From your experience, what truly captures the attention of buyers and the press today: a big name or a strong narrative? Why is the multi-brand show format more effective now than presenting a single fashion house?
Today, it’s no longer the biggest names that attract attention — it’s the strongest stories. Buyers and media are searching for authenticity, emotion, and meaning. That is why we are deeply drawn to the multi-brand format. It allows different voices and aesthetics to exist side by side, creating contrast and conversation. Especially in Paris, where tradition holds immense weight, this curated diversity feels fresh, intelligent, and inspiring.
Japanese brands often carry a very subtle philosophy. How do you preserve their authenticity while making them understandable to a European audience? Are there differences in how they are perceived across fashion capitals such as Paris, Milan, and Berlin?
Japanese brands possess a quiet depth — subtle concepts, exceptional craftsmanship, and restrained emotion. Rather than altering them, we focus on revealing their essence in a way that resonates internationally. In Paris, this subtlety is often perceived as intellectual. In Milan, it translates into refinement and elegance. In Berlin, it is read through minimalism and conceptual clarity. We adapt the storytelling — never the soul.
Can Mystyle Events be described not simply as an organizer, but as a curator creating dialogue between cultures? How do you build a unified show concept when brands differ so strongly in aesthetic and history?
We don’t simply organize shows — we curate experiences. Even when brands are visually different, we identify shared themes such as identity, transformation, memory, or emotion. These themes create an invisible emotional thread that unites the presentation. It’s never about uniformity; it’s about harmony through contrast.
If you had to describe the mission of Mystyle Events in one sentence — not as a business, but as a cultural vision — what would it be?
We create spaces where fashion becomes a conversation — between cultures, generations, and identities.
Currently popular Japanese brands
1/ LOVERINGTON
Loverington is a coined name that envisions a world where circles of love continue to expand. It serves both as our brand identity and the name of our company. Founded in 1938 in Kumamoto, Japan, Loverington Co., Ltd. began as a portrait studio. In 2000, the company imported stained glass, furnishings, and architectural materials from a dismantled historic church in England. These elements were lovingly reconstructed at the foot of Mt. Aso—one of the world’s largest calderas—bringing a new life to the chapel now known as Forest Church. Today, Loverington’s vision is to create a village surrounding this chapel, a place where guests can stay, wander, and experience moments of serenity and beauty.
In March 2025, CEO and photographer Ako Tsutsumi unveiled kimono-inspired garments printed with her photographs at MyStyle Events during Paris Fashion Week, created in collaboration with Professor Kono’s Design Lab at Sojo University. With only 100 days from the initial decision to participate in the Paris runway, Tsutsumi witnessed firsthand the extraordinary dedication and skill of pattern makers, designers, and artisans. She discovered not only the joy of clothing creation but also the enormous effort and collective dreams embedded in every piece that appears on a runway. This experience sparked a conviction: “This cannot be the end. I want to create more beautiful, dream-filled garments together with many talented collaborators.”
While the 2025 collection embraced the silhouette of the kimono, 2026 marks the true beginning of Loverington’s apparel line—a newborn brand stepping into the world of fashion design. The theme of the upcoming collection is “UNFRAME”: to release photographs and paintings from their frames and allow them to live as garments—pieces that wrap the wearer in imagery, memory, and emotion. Through these creations, we hope to offer moments of wonder—pieces that spark joy and invitethe heart to dream.
2/ BORSA CICOGNA
Borsa Cicogna — The Art of Timeless Emotion
Borsa Cicogna is a luxury brand that transforms fragments of time into art.
Each creation is a dialogue between materials — the warmth of vintage fabrics, the quiet gleam of metal, the vitality of flowers and animals.
Through these contrasts, every bag emerges as a singular art piece that transcends fashion itself.
Rooted in the sensitivity of Japanese craftsmanship and infused with European sophistication,
Borsa Cicogna weaves emotion, memory, and beauty into every stitch.
A poetic form of luxury that speaks beyond time —
Borsa Cicogna, where art becomes something you can carry.
Model AKI
Photographer Hiko
3/ CHABI
The warmth inherited from mother, the comfort of touching your skin, and a moment of self-care...
Chabi proposes a new value: “wearable self-care.”
For nearly 30 years, we have not simply made underwear, but have continued to pursue products that truly fit the body. Our products, such as the “Happiness” breast-enhancing bra and the “Puririn Pants” buttock-enhancing shorts, have been loved for over 20 years and are a testament to our support of women’s beauty and comfort.
We will bring our passion and technology to Paris and spread the joy of “wearable self-care” to women all over the world. March 3rd is known as the Girls’ Festival in Japan, a day to pray for the healthy growth of girls.
Chabi will also support women to gain confidence and continue to shine beautifully as they age.
4/ REGINA ROMANTICO
Founded by designer Motomi Kadono two decades ago, Before establishing her own brand, Kadono worked in the world of imported fashion, yet she often felt uneasy recommending products that failed to meet her uncompromising standards. Her desire to present only what she truly believed in led her to create clothing infused with honesty, grace, and strength.
Without formal training in design or sewing, Kadono’screativity was boundless.
Together with master artisans—including a renowned pattern maker and a leading knitwear craftsman—she challenged conventional limits with courage and curiosity. Their collaboration gave rise to stretch and knit suits that are both elegant and practical, embodying comfort, resilience, and timeless beauty.
From this passion grew a brand that now spans five boutiques in Japan’s most refined districts. Despite its expansion, Regina Romantico’s philosophy remains steadfast: to create enduring style, not fleeting trends.
Worn by women of all ages and backgrounds, Regina Romantico garments evoke confidence and radiant joy—clothing that carries a quiet aura of attracting happiness. Each piece reflects Kadono’s wish to empower women who face life’s challenges with elegance and positivity.
Sustainability is woven into the brand’s essence. Regina Romantico pieces are eco-friendly, washable, and made from high-quality fabrics designed to be cherished for more than a decade. Their timeless silhouettes transcend generations, often shared between mothers and daughters.
Regina Romantico continues to celebrate women who live with conviction, grace, and an unshakable belief in their own light.
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