Men’s Fashion Label bhai-bhai clothing at London Fashion Week:

MOEVIR MAGAZINE
Feb 24
3 min read

Updated: Feb 25

From Dawn to Dusk debuts on Opening Night

On February 19, 2026, Bhai-Bhai Clothing made its runway debut at St John’s, Hyde Park, presenting From Dawn to Dusk as part of London Fashion Week. The private showcase marked a defining milestone for the London-based Indo-Western menswear label, which showed its collection during the esteemed Fashion Week & The City production, alongside the Paris Runway Official team.

Founded by brothers Rahul and Kunal Mehta, the brand brought its collection to life for the first time at one of the world’s largest runway events, London Fashion Week. You would never know it was the brand's first time on the runway though... as the audience was left in awe of the precision, the tailoring, the attention to detail, the craftsmanship and art that was on each and every garment. Along with models that brought the entire collection together on the runway.

@aravind._.mohan @parisrunwayofficial

Titled From Dawn to Dusk, the collection explored transition and how modern men moved fluidly through moments, cultures, and occasions within a single day of celebration. Across six meticulously crafted looks, bhai-bhai captured the rhythm of lived experience from sunlit mornings to candlelit evenings... translating versatility into a refined menswear language.

During the most influential moment in London fashion, bhai-bhai presented six distinct looks at London Fashion Week, each inspired by the brothers' recent travels to Sorrento and Udaipur. The lighter, daytime pieces reflected relaxed elegance with Mediterranean color palettes and silhouettes designed for ease and movement. In contrast, the eveningwear was shaped by Udaipur’s regal architecture and rich heritage, featuring opulent details, structure, and ornamentation.

Each look showcased a unique approach to craftsmanship, blending innovation with tradition. Digital and computer-led printing appeared alongside intricate hand embroidery, zardozi work, and Swarovski crystal embellishment. Some pieces were intentionally minimal, focusing on silhouette and texture, while others celebrated fine detail and artisanal technique. What united the collection was its wearability: reversible waistcoats, layered separates, and adaptable pieces designed to transition effortlessly from day to night.

@yuliafun @parisrunwayofficial

For Rahul and Kunal, the collection was deeply personal. Growing up as British Indians, they found confidence in the way they dressed using clothing as a bridge between cultures and a form of self-expression. That lived experience defined the brand’s identity, with From Dawn to Dusk serving as both a statement of balance and a marker of legacy in the making.

Based in London, bhai-bhai drew from the city’s modern energy, diversity, and evolving creative landscape, while its soul remained rooted in Indian heritage, where color, craftsmanship, and celebration are inseparable from fashion.

Following the runway, the collection became available via the brand’s e-commerce platform, joining its ready-to-wear offering. Pieces were released in a full size range in time for Spring/Summer, with quick availability for customers worldwide. Alongside this, bhai-bhai bespoke continued to offer made-to-measure services for clients seeking deeply personal designs for weddings, special occasions, or custom business attire.

@yuliafun @parisrunwayofficial

For the designers, the runway was more than just a presentation but it was validation. Seeing their Indo-Western vision come to life on an international stage was both powerful and emotional, especially as it marked their first runway show. Long-term, their ambition was clear: to establish bhai-bhai as a globally recognized menswear brand and ultimately create a dedicated bhai-bhai studio where tailoring, storytelling, and design coexist under one roof.

@yuliafun @parisrunwayofficial

With From Dawn to Dusk, bhai-bhai clothing introduced a new chapter in modern menswear .... one defined by identity, craftsmanship, and the confidence to move seamlessly between worlds.

Thank you to the models: Aman, Dhilan, Ranjit, Fahad, Ahmad and Enrico.

Learn more: www.bhaibhaiclothing.com

Designer: @bhai.bhaiclothing

Production: @fashionweekandthecity

Show: @parisrunwayofficial Emerging Designers Edition

Writer: @onceuponatimebrit @parisrunwayofficail

Paris Runway Official Coordination of Show: @onceuponatimebrit and @mrsglamouruk2025

Photography in house by @parisrunwayofficail team members: @yuliafun and @aravind._.mohan

Backstage Refreshments: @drinknoosh

Producer/coordination: @mrsglamouruk2025

Runway Coach: @modelwithladyboss

Backstage Coordinator & Paris Runway PR Assistant: @genaaspinall_martin