fashion
LA SAPE
Moevir Magazine May Issue 2021
[LA SAPE]
https://www.magcloud.com/browse/issue/1973895
Photographer Nina Zimolong @nina_zimolong
Videographer Sean Young @youngrobertsean
Hat Designer The Real Crystal Birch @therealcrystalbirch
Assistant/Actor George Dyason @georgedyason
Wardrobe Stylist/Assistant/Photo Editor Dorcas Mutombo @dorcasmutombo_
Fashion Designer Emelia D @emelia_dorcas
Male Model David Bowoto @Fanjam management @darkprince_david
Female Model Chuma Matsaluka @20 Model Management @chuma_matsaluka
Makeup Artist Michelle Evert @thisis_michelleevert
Jewelry Designer Lorne Jewellery @for_lorne
Male Model Avuyile Mantshingilane @iam_avuyile
Male Model Olivier Ntumba @20 Model Management @olivier_ntumba
Male Model Vumile Nzala @vumile_nzala
Producer/Male Model Chace Geyer @the_chace
Male Model Mphendulo Sibiya @D&A Model Management @luce_oc
Wardrobe Credits:
Clothing by: Emelia D
Hat by: The Real Crystal Birch
Jewellery by: Lorne Jewellery
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La Sape is a Congolese Dandyism movement, and according to my thesis research on La Sape, there is a fear of the movement dying amongst Sapeurs as most of them have passed on or are reaching their old age. Sapeurs need the younger generation to join in on the movement to keep it alive. Which therefore makes integration the predicted future of the movement as everyone is invited to be part of it, black or white, Congolese or not, young, and old.
As a designer and a Congolese woman, I want to help by making sure that the joy and love this movement brings remains alive in the lives of many! From a fashion perspective, my target market is the youth of the world and any person who wants to be fashionably bold, one who loves colour and the joy bright colours can bring to another.
I have created this range with the youth and the goal of integration in mind to attract our generation and solve this problem. I chose to make the range as colourful as possible, as the movement is all about colours, and I live for the joy colours and beautiful clothes can bring to another!