MOEVIR Magazine June Issue 2025

[ Outdoor fashion shoot with Sam Fuller ]

https://www.magcloud.com/browse/issue/3080718

Photographer: Srinivasan Natarajan @rajphotostx

Makeup Artist: Nikole Otiniano @nikole.otiniano

Female Model: Sam Fuller @Bounty LA | @Lindsay Cooley Management | @NYMMG @fullofsam

Wardrobe Stylist: Monica @shegoeseverywhere

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With an effortless blend of modern elegance and grounded determination, Sam Fuller is emerging as one of the most versatile new faces in the fashion, beauty, and wellness space. Based in Southern California, Sam’s unconventional path to modeling defies industry expectations. 

Scouted at just 16 years old, she delayed the spotlight to pursue dual degrees in business and psychology and a real estate license, a decision that sharpened her entrepreneurial instincts and shaped the intentional way she approaches her craft today.

As a commercial model and content creator, Sam has become known for her signature clean aesthetic, striking bone structure, and innate ability to bring both approachability and luxury to every campaign. Whether shooting for lifestyle brands, beauty labels, or creating sought-after digital content, she brings the same dedication and creative vision to every project. 

Currently represented by select agencies while also thriving as a freelance model, Sam is steadily expanding her portfolio and eyeing international markets as her next frontier.

Outside of the studio, Sam channels her passion for wellness and balance into marathon training, holistic recovery, and travel. She is also quietly building a future beyond the camera lens - investing, saving, and designing a life that merges creative ambition with long-term security. In a world of instant fame, Sam Fuller stands out for her discipline, authenticity, and commitment to building a career with lasting influence.

Can you tell us about your journey into the fashion industry and how you became a successful model/blogger?

I was first scouted at 16 years old, but I waited to fully step into modeling so I could finish college and earn my real estate license. Once I came back to modeling, I went all in. I started as a freelance model and began building my book by collaborating with photographers, brands, and agencies. Along the way, I also started content creation and UGC for beauty, fashion, and wellness brands, which has helped me grow my business beyond just traditional modeling. I’ve always approached this as a career and business, not just a passion.

What inspired you to pursue a career in fashion and how do you stay motivated?

I’ve always been inspired by the creativity of fashion and the way it empowers you to express who you are without saying a word. For me, style has always been a form of self-discovery and confidence. What keeps me motivated is my long-term vision: to model and travel internationally, grow a meaningful brand, and build true financial independence. Every step, every booking, every connection is part of that journey - not just toward success, but toward becoming the woman I’ve always dreamed of being. It’s about evolving, pushing past limits, and showing others that you can design a life that aligns with both your passion and purpose.

As a fashion model/blogger, how do you keep up with the latest trends and maintain your own unique style?

I love following fashion weeks, editorial shoots, and street style. But I don’t follow trends blindly, I adapt them to what feels authentic to me. My personal style leans toward minimalist, natural beauty with a touch of sporty luxe. At the end of the day, the most timeless trend is confidence. When you show up fully as yourself, that’s when your style truly becomes unforgettable.

What advice would you give to someone who wants to become a successful fashion model/blogger?

Be bold and believe in yourself, even when the path feels uncertain. There is no single formula for success in this industry, which is the beauty of it - you get to carve your own lane. Learn to pitch yourself with confidence, build genuine relationships, and always follow up with professionalism and persistence. Stay consistent, even when things feel slow. Rejection will happen, but it’s never a reflection of your worth. Treat every “no” as a redirection, not a failure. Your work ethic, authenticity, and personal brand will open doors you never imagined possible. Just keep going!

Can you describe your creative process when putting together a photoshoot or blog post?

I always start with a vision. I love curating mood boards, scouting locations, and collaborating with other creatives to bring an idea to life. For content creation, I focus on storytelling. I integrate the products into my lifestyle, creating content that feels authentic, inspiring, and beautifully relatable to my audience. 

How do you balance your personal style with the expectations of clients or readers?

I view it as a collaboration. I respect the client’s vision, but I also offer ideas that feel authentic to me. I’ve found that when I show up as my true self and embrace the creative process, the results are more impactful.

What do you think are some of the biggest challenges facing the fashion industry today and how do you see it evolving in the future?

Sustainability, diversity, and overconsumption are big challenges. I think the future of fashion is more intentional - smaller collections, more ethical production, and using real, diverse faces in campaigns, but we still have a long way to go.

How do you use your platform as a fashion model/blogger to advocate for important social and environmental causes?

I believe in promoting thoughtful choices, both in fashion and lifestyle. My goal is to inspire my audience to embrace brands and habits that align with intention over excess. Whether it’s supporting local designers, prioritizing wellness, or encouraging mindful consumption, I want my platform to be a space where people feel empowered to make small, meaningful decisions that reflect both self-respect and care for the world around them.

Can you tell us about a particularly memorable or challenging experience you've had as a model/blogger and how you overcame it?

Early on, I struggled with rejection and self-doubt. I overcame it by shifting my mindset and realizing that every “no” is just a step closer to the right “yes.” I’ve also learned to treat myself like a business, which keeps me focused.

What role do you think diversity and inclusivity play in the fashion industry and how do you strive to promote these values in your work?

Diversity and inclusivity should no longer be optional, they should be the standard. I advocate for working with brands that represent real people of different shapes, ethnicities, and backgrounds. As someone who doesn’t fit the traditional height requirements of the modeling industry, I’ve seen firsthand how the standards are becoming more flexible. I’m proud to be part of that shift and to show that talent and presence matter more than fitting a mold.

Can you discuss your thoughts on the relationship between fashion and sustainability?

I think sustainability is an important conversation within fashion, and I admire the brands that are leading the way. I believe in making thoughtful choices where I can - like supporting local or emerging designers, investing in quality over quantity, and being mindful of my personal consumption. For me, it’s about progress and awareness, not perfection.

How do you think technology is changing the fashion industry and your role as a model/blogger?

Technology has completely transformed the fashion industry. Social media and digital content have allowed models like me to build independent careers and connect directly with brands and audiences around the world. We no longer have to rely solely on agencies or traditional gatekeepers. AI is also starting to influence the creative process, from mood boards to virtual try-ons and campaign concepts. While it’s exciting, I believe the human element - authentic connection and storytelling - will always be at the heart of what we do. I use technology as a tool to enhance my work, not replace it.

How do you stay authentic and true to yourself in an industry that can sometimes prioritize appearance over personality?

I remind myself every day that my value isn’t just in how I look, but in how I show up. I lead with kindness, professionalism, and my personal story, and that’s what sets me apart.

Can you talk about any upcoming projects or collaborations that you're excited about?

I’m excited about expanding my content collaborations with wellness brands and launching more beauty campaigns this year. I’m also focusing on expanding into other markets, including international, which has always been a big dream of mine.

How do you approach working with brands or designers whose values may not align with your own?

I’ve reached a point in my career where I’m intentional about who I partner with. I won’t work with brands that don’t align with my values, which for me means clean products, wellness-focused missions, inclusivity, and an overall commitment to integrity and authenticity. I believe strongly in collaborating with brands that prioritize the well-being of their customers and promote confidence in a real, relatable way. At the end of the day, I want every partnership to feel genuine and to reflect the lifestyle I actually live.

Can you share any tips for maintaining a healthy work-life balance as a fashion model/blogger?

I structure my days to include both work and wellness: early morning workouts, clear work blocks, and non-negotiable time for rest and recovery. Boundaries are key.

How do you see the role of fashion evolving in society and culture, particularly in relation to self-expression and identity?

Fashion has always been about self-expression, but I love that it’s now becoming more inclusive. People are embracing individuality over perfection, and that’s what excites me most.

Can you discuss any personal style icons or influences that have inspired your own fashion journey?

I’m inspired by women who embody effortless confidence and have successfully built their own empires. Hailey Bieber, for her clean, minimal aesthetic and beauty brand leadership, and Rosie Huntington-Whiteley, for her timeless elegance and ability to seamlessly merge fashion with entrepreneurship.

How do you think the pandemic has impacted the fashion industry and what changes do you see on the horizon?

The pandemic accelerated a digital transformation that was already underway. It showed that the fashion and beauty industries could adapt, innovate, and embrace creators outside the traditional mold. For me, it opened up opportunities to work with brands in new, more flexible ways, and it empowered independent models and creators to have a stronger voice. I believe this shift will continue to inspire more collaboration, creativity, and accessibility across the industry.

What advice would you give to someone who is struggling to find their own unique style and voice within the fashion industry?

Start by discovering what makes you feel most alive and confident. Experiment fearlessly, explore different styles, and let yourself evolve, but never feel pressured to imitate anyone else. Your uniqueness is your greatest power. The right people and opportunities will be drawn to your authenticity. Trust your journey, embrace the process, and remember: no one can bring what you bring to the table. That is your magic.