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Antonio Frigeni

Personality | Interests | Profession

Antonio Frigeni is a passionate photographer. He started his career in Italy, in Milan and Rome, where he became fascinated by the high-end fashion world and the colourful and the art of cinema. Recently he made a move to London, UK, where he established productive collaborations with talented up-and-coming.

Antonio believes that in the modern world, where communication is key, photography can be the ideal instrument to pass on messages of every kind, freezing the right moments forever in its lens. Influenced by the work of brave photographers from the past, his calling is clear, and his passion and enthusiasm are the main drives behind his quest for capturing the true essence of anyone or anything standing before his camera.


Moevir Magazine June Issue 2020 featured edition


Photo & Retoucher: @antoniofrigeni_ph 

Assistant Photographer: @visualreveriesuk 

Stylist, Creative Art Director & MUA: @donthushari 

Model: @thailahmusic


What makes you choose this profession?

Both my parents are artists and, therefore, I was always drawn to the artistic field, always looking for new art projects to commit to. My first ‘pull’ towards photography came while travelling. The moment I started snapping photos during my first solo travel I knew this is what I wanted to do with my life.

Could you share how you expand your vision of art, fashion?

Working in fashion carries a special meaning, as people often find their voices through the way they dress. With my art I try to capture individuality and self-expression through fashion, as it is in them that I see the true beauty of our world. I have always enjoyed creating compositions that are out of the box and generate contrast and, together with my models, I try to play with light and movement when developing a project.

Which people had the most impact in your profession? What do you learn from them?

The most important person impacting in my work is my wife. She always supports me and listens to my ideas. Her encouragement is usually the boost I need to get started on a new project.

What is your favorite camera? Why?

I started out as a photographer holding a NIKON and I never stopped. Looking at the world through NIKON lenses shows a world with completely different colours, or rather its true colours, as I like to think.

How do you prepare your new shoot?

Behind every shoot there is a lot of unseen work that is going on. I love to try and involve friends to make shooting even more enjoyable. Don Thushari, my art director, is a good friend of mine and we have been working together since I started out in London. With Thushari, we usually we get our heads together with a good Prosecco glass as we brainstorm the plan of a new project.

When the day of the shooting comes, I am always a little bit frightened. I worry about the weather, the model, myself... everything basically! But I think that a little fright is what holds the tension up and helps me maintain my focus during the shooting and enjoy the moment.

Will you still create new works when you are old?

The best thing of doing what you love as a profession is that you are never going to feel the need to retire. You will always want to do what you love.

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