EDITORIAL

Adi Lozancic

Visionary, Efficient and Artistic

Adi Lozancic is a Creative Director and CEO of the advertising and talent agency Flare Talents, located in the heart of Europe - Graz, Austria.

Previously working as a professional choreographer and dancer for over a decade, he learned the aesthetics, drama and grace of movement. This can still be seen and felt in his fashion concepts and present work. His inspiration is drawn from mathematics, exhibitions, classical art and music.

His agency is built on the words “Excellence through unity” and he believes that timeless outcome is based on a shared vision by the whole production team. “As creative director, I ensure that the vision is being understood and followed by everyone involved.” he says.

“Gods and Heroes” is the editorial published in the current issue of MOEVIR Magazine - brought to life with Austrian photographer DI Stefan Leitner - one of the biggest names in advertisement photography in Europe. Adi and Stefan emphasized on the importance of classical Greek sculptural principles. They used the proportion and composition of the old world to create an elegant reinterpretation of the

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Moevir Magazine October Issue 2020 featured edition

[Gods and Heros by Flare Talents]

https://www.magcloud.com/browse/issue/1861618

Photographer: Stefan Leitner @stefan_leitner

Stylist/Creative Director: Adi Lozancic @adilozancic @flaretalents

Costume Designer: Lorenz Stelzl @lorenz.astray

Makeup Artist: Andrea Malessardi @andreamalessardi

Agency: Flare Talents @flaretalents

Model: Ivan Trifonov @john.trifonov

Male Model: Matheo Ablasser @matheo_ablasser @flaretalents

Model: Kevin Schwender @kevinschwender @flaretalents

Male Model: Philipp Maderl @philippmaderl @flaretalents

Male Model: Patrick Ibrahim @patrick1brahim @flaretalents

Model: Paul Fischer @Paulaaronfischer @flaretalents

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Tell us something about you. Maybe your life, profession, habit, dream.

I was born and raised in Mostar, Bosnia and Herzegovina. As a war child of the civil war in former Yugoslavia, I witnessed bad and perilous situations early on. That may be some of the reasons I dedicate my life to meaningful content which emphasizes on products, visions and stories which benefit society and people. My dream is to leave the world better than I found it through any means provided to me.

Could you share how you expand your vision of art, fashion?

Art is a tool of communication. I believe with art the past speaks to the future. We can learn from art and implement, once thought, crazy ideas and principles - into modern life and science. Diving into art can open eyes and doors towards a brighter future. If we work together as people and artists, we can reach a broad public and make a positive impact on society and the world.

In your daily routine, what resources do you like to learn new things about art, fashion?

Mostly museums, exhibitions, magazines, movies, music videos, TED Talks and real-life talents and artists who nourish me with fresh input.

Is art, fashion important in your life? Why?

Art is very important in my life as it is the energy fueling my ambitions. I have been struggling with some major questions in the past, but I found that art can give me comfort, security and a mission that makes it easier to cope with some of my personal issues.

If you have a superpower or talent, which one do you wish to have? Why?

Singing. I was never able to sing. But music has a major impact on my everyday life.

Who do people impact most in your profession? What do you learn from them?

Working together with different new and established artists and talents makes an enormous influence on my development and work. From creating concepts to working processes I have learned with every production something new. The most important thing I would say is to stay grounded and humble even when you already made a career and name for yourself. Respecting every position and person working on set is key!

Every little and big gear in the clockwork is equally important for an excellent outcome and result of your production.

What do you think about your work? Is it what you like, or simply saying a dream?

My work is dedicated to tell stories and to reach and inspire people.

Advertising has a great influence on society. I believe it can be used, not only to empower companies and brands to sell their products but to reach a larger public and communicate values and visions for bettering humanity and the world.

In modern society, lots of people want to be famous, influential. What do you think about it?

Many people dream about “making it”. Only a few are ready to do the hard work and sacrifices which are necessary. To be influential comes with a big portion of responsibility. I think people wish for things without carefully reflecting on what they wish for.

To become famous, what kind of qualities do you think the person should have?

Fame is only good if you can handle the difficulties that come with it. Many think fame is desirable, but like anything in life, it has its good and dark sides. I think the most important quality is to be reflective and very respectful. Fame is a great tool to make big changes for the better. So I think it is important to know what you want to use your fame for before it really occurs.

Behind every famous person, there is a list of people who actually helped them grow and get where they are. One should never forget that getting famous is a team effort, so love and respect your team and never turn on them.

What will be the suggestions to new photographers?

Don´t create pretty looking CONTENT - dedicate your work to something meaningful that tells stories and inspires people. Make every photo and editorial you make a piece of art.

How do you prepare your new shoot?

I create moodboards, dispos and call sheets and communicate with everyone involved in the project to ensure that everyone can meet all the preparations necessary. I try to think of any problem that could occur during the shooting and find a solution for it before it even occurs.

Where does your inspiration come from?

Most of my inspiration comes from mathematics, nature, classical art, music and good conversations. I believe in order to be inspired you have to be very aware and recipient of your surroundings. Pay attention to details - they make a good project, GREAT.