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Lucila Blumencweig

Lucila Blumencweig was born and raised in Buenos Aires. After working in the film industry as an art director and costume designer, she then turned to photography.

Beginning as a photojournalist, Lucila's work has been published in leading magazines including Rolling Stone, La Petite Mag Bacanal, D&D Deco and Cinemania. In 2006, she founded her own studio producing all aspects of her campaigns, and has since been working in the fashion and advertising industries. Her images are mostly known for their detail and emotional use of light.

Lucila has been awarded at the NY IPA awards several times, while many campaigns have been recognised at the Cannes Festival, Ojo de Iberoamerica and Lapiz de Platino.

Clients include Sony, Coca-Cola, Adidas, Citi Bank, Powerade, Nike, Sprite, Honest Tea, Personal Mobile, Fox, Vitamin Water, Taragui, Fernet, Santander, Atma, Movistar, Rolling Stone, D&D, La Petite Mag, Siesta, Primera Huell


What makes you choose this profession?

I came across photography when i was 14 years old, and falled completely in love. I think i keep choosing it because its very personal and it's never the same.

Could you share how do you expand your vision of art, fashion?

Could you share how do you expand your vision of art, fashion?

For me its very sensorial, i get inspired by music and films a lot.

In your daily routine, what kind of resource you like to learn new things about art, fashion?

Walking the Streets, watching my teenage daughter and friends , common daily things become highlighted sometimes.

Who Is art, fashion important in your life? Why?

Well, yes in a way as i have work through photography all my life. And art and fashion are a very strong language to express show the world changes.

If you have a talent, which do you wish to have? Why?

Ohhh! I think i wish i had the power to bring calm and peace to everyone and this power was contagious so then everyone would go bring calm to peace to others and maybe we would live in a better world on another level, i wish i could bake amazing chocolate chip cookies

Do you have any problem on the way of your profession? How did you solve it?

Yes of course! It's never easy.. i was born in a family where nobody worked in the art field.

Nobody believed that i could make a living by taking photos, so all my beginning was very hard.

When i started it was still the analogue era, you had to be really very precise and accurate when shooting because you saw the work only after you had developed the film. So i learned to understand light and what i was looking for very fast, because it cost me a lot of Jobs!

In modern society, lots of people want to be famous, influential. How do you think about it?

I think one should be oneself and honest.

If your message becomes important for a lot of people and you become influential, its beacause thats is what people feel identified at the moment.

I think this era is super powerfull in that way, beacause there are more democratic ways to spread your message, i love that about social media.

But wanting to be famous and influential just for the sake of it is bullshit to me.

Just be honest and have a strong message, and believe on what you say and then the rest will come if it must.

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