AO_TOU is a brand of independent fashion designer founded in 2015. Born from the collaboration of two young Chinese designers graduated from Esmod Fashion Institute Paris, the brand Ao_Tou offers a new look at fashion.
What makes you choose this profession?
When I was very young, I was crazy about clothing. At that time, I didn't know the profession of fashion designers, I just wanted to be able to make clothes when I grew up.
When it was the time to chose a university, I chose France to study fashion design. After graduation, I became a designer and then created my own brand.
Now, I am so happy that I chose this profession because it makes me feel confident, creative, and independent. I usually have lots of work to do but I feel content. I think I will continue my profession even when I am old.
Could you share how do you expand your vision of art, fashion?
I don't think there is a specific standard in art and fashion. It doesn't have to be in line with the public's aesthetics, but it must have its own understanding, ideas and expressions. It is best for you. We have too many things similar, from thoughts to actions since we are all living in the virtual world. Sharing the same experiences with others, reading the same stories online, buying the same products we think is chic. As long as we keep a small unique place in our mind, we will find our own way to expand our vision of art.
Is art, fashion important in your life? Why?
Art and fashion come from life, life and art complement each other. What we see, what we perceive, such as the color of life, the structure of things, the combination, including the food we eat, are the inspiration for art and fashion. And life needs art and fashion to enrich it, so art and fashion are of course essential to life.
Do you have any problem on the way of your profession? How did you solve it?
Of course, I have encountered many problems in establishing a brand-opening company in Paris. For example, I didn’t understand the procedures for opening a company at the beginning, but also French documents. Many times I was at a loss, but as long as I have patience and persistence, I have difficulties. It will be solved.
In modern society, lots of people want to be famous, influential. How do you think about it?
After you become famous, you can enjoy a better material life, you can get more attention and reputation, etc., but there are also many drawbacks, not only in the magnifying glass of life, but also by many people who do not understand the situation, and very I may lose myself, so I feel that being famous is not necessarily a good thing, or it varies from person to person.